Free samples are one of the most effective marketing and sales strategies to boost sales and increase awareness. This is particularly relevant to all food and beverage and the beauty and health industries as people are more likely to purchase your product if they are aware of what they are buying. This is particularly true in the event that your brand is not popular. It is a good technique to showcase how tasty and efficient your product is.
Here are some advantages of giving away free samples.
Increase conversion likelihood
People will be more inclined to buy your product if you offer a sample. Let's say you have one of your new scents that you are giving away free product samples together with an issue of a magazine. Everyone who tries your perfume sample and is impressed is more likely to purchase a full-sized bottle once their sample ends as they'll be into the habit of using your perfumeand will therefore be first on their list of perfumes they want to buy.
Increase brand awareness
This is particularly relevant for brands that may have lesser consumer recognition, or are facing competition from well-known household names. Imagine that you are a niche or new chocolate bar company and your product is being sold in a well-known grocery store or food shop.
There could be a number of well-known brands that people typically purchase when they need chocolate; consequently, they're likely to pick up the same brand without even having a look at yours. By offering a free sample that you're instantly putting your company's name in front of potential customers. This gives your product an edge over well-known and previously trusted brands, particularly if customers are awed by the taste of your chocolate bars.
Reach Your Target Audience
You could give away samples if you have a niche product that you wish to market to a particular group of people. Say you have a new beauty product that is targeted towards affluent professional females. you can use an event like the London Clothes Show to give away samples and build an audience of people who are likely to attend this event - the ones who are most likely to align with your desired audience.
Create C2C Marketing and Word-of-Mouth
You can market your product only if you have a loyal client base. It's no secret that one of the major motives people buy products is due to suggestions from family and friends. Your customers will be more likely to recommend, like, and comment on your product on social media and spread the word to all their friends.
Build a Buzz
Everyone enjoys a free sample. By giving the opportunity to give away something at no cost, you're making people excited and enthusiastic right away. Samples can be a great method to create buzz about something unique and exciting. Imagine a brand-new energy drink with exciting new ingredients.
It's possible to make this information public by organising a free sample campaign, using promotional staff to promote the uniqueness of the product. You can also let customers taste the product and decide for themselves.
Promote Special Promotions and Offers
One of the best ways to raise awareness of a campaign or promotion is to distribute samples. Samples can be given as means of creating excitement if you are celebrating the 20th anniversary of your business.
Drive Website Traffic and Sign-Ups
Giving away samples is an excellent way of increasing website traffic and gathering contact details from potential customers. For instance, you can offer your sample for free in exchange for email addresses or as a reward for sign-up for an email newsletter, liking a page, or for liking a page on social networks. By signing up for these services, you can dramatically increase the number of people who market to you and assist you in achieving more sales through ongoing communications.
Trust your brand
Trust is an essential factor to increase sales. Consumers will be more likely to buy from brands they believe in. For new brands as well as established brands that bring in new products - gaining trust is a lengthy process that involves many components like social media engagement positive press coverage, word-of-mouth.
Promoters can give away samples for free to increase confidence in the product or brand. What better way to showcase the quality of your product than by letting people experience it prior to giving you any money?
If you have a new product, or a new brand - getting the first surge of sales may be difficult. So, although it can appear to be a huge and daunting expense to offer free product samples but the ROI on investment could be substantial and is definitely one of the best ways to increase sales of perishable items like drinks, food and other products.
Breeze People can help you boost sales by offering promotional items and staff.